Hey, I'm Chloe

That eCommerce Girl

I help online stores make money with my proven 5 Step System.  It’s like a caffeine hit for your business. 

ecomm marketing coach and strategist chloe johnson

Who am I?

I’m a 7-figure eCommerce owner who’s obsessed with helping brands grow online stores that are both profitable and full of passion.

Over the past six years, I scaled my own side hustle into a $1M + brand — and eventually sold it to live life on my terms.

How? By following a simple, repeatable system I now call the 5-Step SCALE System.

It’s the exact framework I used to grow traffic, increase conversions, boost order value, nurture loyal customers, and create raving fans.

With 15+ years in marketing, communications, and eCommerce, I don’t just teach theory — I teach from experience.

I’ve been where you are… and I know how to get you where you want to go.

What makes me different from other marketers is that I’ve walked the talk, I’ve built an eCommerce store from scratch, and I sold it successfully — and now I’m here to help you do the same.

Ready to pick my brain? Steal my systems? Grow your sales without the stress?


Let’s do this.

How I can help you

I love nothing more than seeing eCommerce owners swap stress for sales, and I can help you do that in two ways …

i want to

Learn how to do it

This is for eCommerce brands who want to learn how to grow their online store using my SCALE System. Best suited to brands doing $2k – $10k per month. 

I want you to

do it for me

This is for eCommerce brands who are ready to outsource the growth of their store to an expert. Best suited to brands doing $10k – $150k+ per month. 

ditch the overwhelm

Swap stress for sales

If I was given a dollar every time an eCommerce owner told me they were overwhelmed, I'd be living on an exotic island sipping espresso martinis - full time. 

Feeling stuck, confused and swamped by everything you could be doing is extremely common - but it shouldn't be.

You didn't start your business to feel that way. You probably started it to have more flexibility, more freedom and financial security.So if what you're doing isn't working, it's time to change.

That's where my 5 Step SCALE System can help. This system simplifies everything by focusing on things that actually move the needle while blocking out all the distractions.

Whether you want to learn how to grow your store yourself, or you're ready to outsource to an expert who gets it — you’re in the right place.

Let’s ditch the overwhelm and get back to growth.

it's time to ditch the overwhelm

swap stress for sales

If I was given a dollar every time an eCommerce owner told me they were overwhelmed, I'd be living on an exotic island sipping espresso martinis - full time. 

Feeling stuck, confused and swamped by everything you could be doing is extremely common, but it shouldn't be.
You didn't start your business to feel that way, so if what you're doing isn't working, it's time to change.

Whether you want to learn how to grow your online store, or you need expert help and looking to outsource, you're in the right place.

it's time to ditch the overwhelm

swap stress for sales

If I was given a dollar every time an eCommerce owner told me they were overwhelmed, I'd be living on an exotic island sipping espresso martinis - full time. 

Feeling stuck, confused and swamped by everything you could be doing is extremely common, but it shouldn't be.
You didn't start your business to feel that way, so if what you're doing isn't working, it's time to change.

Whether you want to learn how to grow your online store, or you need expert help and looking to outsource, you're in the right place.

Work smarter with my

FREE scale your sales
Calculator

You've heard data is powerful. You know data driven decisions are what you coulda, shoulda, woulda been doing … but where do you even start? And how do you turn metrics into money?

Get instant access to the exact same eCommerce Revenue Calculator that helped me scale a side hustle to a $1 Million brand.

Includes a free training on how to get the most out of your calculator.

Services

COACHING & COURSES

Before you outsource anything to an expert, you need to truly understand how to grow your eCommerce store. If you don't feel in control of your business and you're second-guessing everything, then it's time to get clarity and guidance from someone who has been in your shoes. That's me.

Marketing Strategy

Take the guesswork out of growth with an eComm strategy that makes scaling feel simple and sustainable.

Email Marketing

Sell more without being salesy — build trust and increase revenue with emails your customers want to read.

COnversion Optimisation

Turn website visitors into paying customers who spend more with smart, data-driven conversion techniques.

Campaign Management

Need help running a specific campaign like Black Friday or a Product Launch? Let me take that off your plate, from strategy to execution and post analysis.

Don't Just take my word for it

Em owner of pom pom florals holding a bouquet of flowers

“Chloe is a class act and really knows what works in the e-commerce world. Her knowledge of the latest apps, social media trends and marketing tools are impressive. We admire her passion to help women in business and her ability to tell (and sell) a story through marketing and social channels. We feel lucky to have Chloe working alongside us, she’s such an asset!

Katie Chapman

Little Koha

“The tangible results speak for themselves – since implementing Chloe’s suggestions, I’ve witnessed a noticeable increase in traffic and sales from my website and social platforms.

Bex Howie

Funk Monger

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

John Doe

Codetic

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

John Doe

Codetic

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

John Doe

Codetic

Reestyle Black FFriday

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

get your free growth guide

pAY ME $0 FOR THIS

If you’ve been figuring out your eComm business on the fly, and want to make 2025 the year you start driving some serious growth, then it's time to change your approach.

I’ve been exactly where you are and I'm finally spilling the tea on how I scaled my side hustle to 7 figures without burning the midnight oil, so that you can too.

In this FREE Guide you'll learn the exact strategies I used to increase my sales by 200%.

3 Strategies to Scale your Ecommerce Sales

How I can help you

I’m going to take your eCommerce brand to the next level – but I can’t do that if I’m not all in and if there’s no Strategy or Action Plan so that’s where we should start our journey together.

Here’s how my Marketing Strategy Service works …

Undertake

Marketing audit

Before we can even think about strategies to grow your ecommerce brand, I need a solid understanding of where you’re at now.

You give me access to different platforms and I get geeky, diving into the weeds of your business.

I’ll audit and analyse every inch of your ecommerce marketing to identify what’s working, what’s not and key growth opportunities.

Develop

Strategic Plan

Armed with a tonne of valuable information, I will meticulously craft an eCommerce Marketing Strategy that’s data driven and profit focused. I will dive deep into your ideal customer, your competitors and your position in the market while mapping out your customer’s entire journey and how they move through your unique sales funnel. This strategy will be a powerful asset that sets you up for years of success.

Create

Action Plan

A Strategy is only as strong as an Action Plan that’s realistic and achievable for you. 

That’s why I like to do this stage together. We will meet for a few hours (in person or remote) where I take you through the Strategic Plan before carving out a 6 or 12 month Action Plan that suits you.

 

 

Do

Execute

This is where the rubber hits the road.

You have three options here:

  • I stay on as a Mentor providing guidance and support every step of the way for as long as you need.
  • I hand the reigns over to you and cheer you on from the sidelines as you execute the Action Plan.

Stop building the plane while

you are flying it

If you’re serious about growing your online store to 6 or 7 figures, then you need to stop winging it and start taking control.

Why you need an
ecommerce strategic plan

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Chloe Johnson. A Marketing Manager and Ecommerce Expert that will give your business a caffeine hit

Transform the chaos into clarity

Reduce the feeling of overwhelm as you turn that busy brain into a clear head that not only knows exactly where your business is going, but the most profitable route to get there.

Chloe Johnson. A Marketing Manager and Ecommerce Expert that will give your business a caffeine hit

Do less, but get more

Ecommerce loves to over complicate things. Having a Strategic Plan that’s driven by data will give you the confidence to zoom in on activities that have the greatest impact on sales while forgetting the rest.

Chloe Johnson. A Marketing Manager and Ecommerce Expert that will give your business a caffeine hit

Stop wasting money

The wing it approach is a massive gamble and it’s probably costing you way more than the investment of a Strategic Marketing Plan that is designed to make you money for years to come.

Chloe Johnson. A Marketing Manager and Ecommerce Expert that will give your business a caffeine hit

Join the waitlist to...

The ECOMMERCE
COURSE

Learn how to take your sales from sluggish to supercharged in this online course designed to help wildly passionate women in eCommerce. That’s you, isn’t it?Join the wait list and be the first to hear when doors open for The eCommerce Course. There will be limited spaces available.

Shall we chat?

Book a free 30 minute call to see how I can help your business.

Have a question?

Frequently Asked Questions

We’re only going to do this once so I want to get it right. It takes about 4 weeks to research, craft, write, develop and design your Strategy + Action Plan. I then sit on it for a week, and if I’m still happy with it after that, I hand the baby over to you. 

A Marketing Strategy is 10 times more powerful when the eComm owner understands it clearly and is on board with the Action Plan. 

So while I do most of the work, I like it to be a partnership.

We’ll usually have a 40 minute meeting at the start of working together and I recommend setting aside 2-3 hours for the Action Planning day.  

I’m a life-long learner so I’m always researching best practices in digital marketing. I take that, combined with your store’s data and information you’ve provided, as well as first-hand experience owning a 7 figure eCommerce brand to craft a Strategy that is tailored to you.

I’m not into boring word docs that don’t inspire, so the final Strategy is delivered in a look book styled PDF that can be kept digital or printed. I will go over the final Strategy + Action Plan with you in person, via Zoom or a video that you can watch at any time. 

As a former journalist, I love my little Black Book of contacts and I know some very clever people in the eCommerce world. I’m happy to share them with you as well as any resources you need to reach your goals. 

I only work with eComm brands who don’t have a strategy or their current one isn’t working and needs a make-over. Once we’re armed with a solid strategy, I can help with other marketing services through the Remote Marketing Manager package, or Marketing and Website Audits. 

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This website uses cookies (sorry they're not edible!) but they do ensure you get the best experience on our site!

Login