I help online stores make money with my proven 5 Step System. It’s like a caffeine hit for your business.
I’m a 7-figure eCommerce owner who’s obsessed with helping brands grow online stores that are both profitable and full of passion.
Over the past six years, I scaled my own side hustle into a $1M + brand — and eventually sold it to live life on my terms.
How? By following a simple, repeatable system I now call the 5-Step SCALE System.
It’s the exact framework I used to grow traffic, increase conversions, boost order value, nurture loyal customers, and create raving fans.
With 15+ years in marketing, communications, and eCommerce, I don’t just teach theory — I teach from experience.
I’ve been where you are… and I know how to get you where you want to go.
What makes me different from other marketers is that I’ve walked the talk, I’ve built an eCommerce store from scratch, and I sold it successfully — and now I’m here to help you do the same.
Ready to pick my brain? Steal my systems? Grow your sales without the stress?
Let’s do this.
I love nothing more than seeing eCommerce owners swap stress for sales, and I can help you do that in two ways …
This is for eCommerce brands who want to learn how to grow their online store using my SCALE System. Best suited to brands doing $2k – $10k per month.
This is for eCommerce brands who are ready to outsource the growth of their store to an expert. Best suited to brands doing $10k – $150k+ per month.
Take the guesswork out of growth with an eComm strategy that makes scaling feel simple and sustainable.
Sell more without being salesy — build trust and increase revenue with emails your customers want to read.
Turn website visitors into paying customers who spend more with smart, data-driven conversion techniques.
Need help running a specific campaign like Black Friday or a Product Launch? Let me take that off your plate, from strategy to execution and post analysis.
“Chloe is a class act and really knows what works in the e-commerce world. Her knowledge of the latest apps, social media trends and marketing tools are impressive. We admire her passion to help women in business and her ability to tell (and sell) a story through marketing and social channels. We feel lucky to have Chloe working alongside us, she’s such an asset!
Katie Chapman
Little Koha
“The tangible results speak for themselves – since implementing Chloe’s suggestions, I’ve witnessed a noticeable increase in traffic and sales from my website and social platforms.
Bex Howie
Funk Monger
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John Doe
Codetic
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John Doe
Codetic
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John Doe
Codetic
Reestyle Black FFriday
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I’m going to take your eCommerce brand to the next level – but I can’t do that if I’m not all in and if there’s no Strategy or Action Plan so that’s where we should start our journey together.
Here’s how my Marketing Strategy Service works …
Before we can even think about strategies to grow your ecommerce brand, I need a solid understanding of where you’re at now.
You give me access to different platforms and I get geeky, diving into the weeds of your business.
I’ll audit and analyse every inch of your ecommerce marketing to identify what’s working, what’s not and key growth opportunities.
Armed with a tonne of valuable information, I will meticulously craft an eCommerce Marketing Strategy that’s data driven and profit focused. I will dive deep into your ideal customer, your competitors and your position in the market while mapping out your customer’s entire journey and how they move through your unique sales funnel. This strategy will be a powerful asset that sets you up for years of success.
A Strategy is only as strong as an Action Plan that’s realistic and achievable for you.
That’s why I like to do this stage together. We will meet for a few hours (in person or remote) where I take you through the Strategic Plan before carving out a 6 or 12 month Action Plan that suits you.
This is where the rubber hits the road.
You have three options here:
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Reduce the feeling of overwhelm as you turn that busy brain into a clear head that not only knows exactly where your business is going, but the most profitable route to get there.
Ecommerce loves to over complicate things. Having a Strategic Plan that’s driven by data will give you the confidence to zoom in on activities that have the greatest impact on sales while forgetting the rest.
The wing it approach is a massive gamble and it’s probably costing you way more than the investment of a Strategic Marketing Plan that is designed to make you money for years to come.
We’re only going to do this once so I want to get it right. It takes about 4 weeks to research, craft, write, develop and design your Strategy + Action Plan. I then sit on it for a week, and if I’m still happy with it after that, I hand the baby over to you.
A Marketing Strategy is 10 times more powerful when the eComm owner understands it clearly and is on board with the Action Plan.
So while I do most of the work, I like it to be a partnership.
We’ll usually have a 40 minute meeting at the start of working together and I recommend setting aside 2-3 hours for the Action Planning day.
I’m a life-long learner so I’m always researching best practices in digital marketing. I take that, combined with your store’s data and information you’ve provided, as well as first-hand experience owning a 7 figure eCommerce brand to craft a Strategy that is tailored to you.
I’m not into boring word docs that don’t inspire, so the final Strategy is delivered in a look book styled PDF that can be kept digital or printed. I will go over the final Strategy + Action Plan with you in person, via Zoom or a video that you can watch at any time.
As a former journalist, I love my little Black Book of contacts and I know some very clever people in the eCommerce world. I’m happy to share them with you as well as any resources you need to reach your goals.
I only work with eComm brands who don’t have a strategy or their current one isn’t working and needs a make-over. Once we’re armed with a solid strategy, I can help with other marketing services through the Remote Marketing Manager package, or Marketing and Website Audits.
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